Services and IT
We will identify the target customer, local competitors, sales channels and contract and payment requirements. We will check how local costs and taxes affect the economics of your model.
RICS CONSULTING
Demand · Competitors · Costs · Launch plan
Business in Serbia
with the numbers worked out before launch
We will study demand and competitors for your product and prepare a launch scenario, budget and specific action plan.
We communicate in English and provide support in Serbian.
10 yearsof our experts’ experience
2000+client cases
across all service areas
across all service areas
The scope and price of our services are fixed in the contract
Where we begin
What project are you bringing to the market?
Before company registration, renting premises and hiring, three questions need answers: who will buy your product, whether margins will survive local costs and what lawful operation requires. We will examine your model in the Serbian market and prepare materials for a specific decision: launch, test a hypothesis first or change the approach.
Products, imports or distribution
We will examine the chain from supplier to buyer: importer, product documents, logistics, storage and markup. We will compare an independent launch with working through a local partner.
Office, sales outlet or production
We will compare location, rent, staffing, equipment and sector requirements. We will identify checks needed before a long-term lease and capital spending.
Practical help
What you will receive
Competitor and customer map
A table of offerings, price ranges, target segments and channels. The conclusion: where you can compete and which product differences need validation. Sample size and depth of review will be set in the brief.
Comparison of entry options
Your own company, working through a partner or testing a limited offering — we will compare suitable options by costs, control and requirements. Banking, tax, contract and permit questions will be identified separately.
Scenario budget and economics
A calculation of one-off and monthly costs: setup, rent, staff, supplies, accounting and sales. Where your data is available, we will calculate margins and the sales needed to cover costs; assumptions will be stated explicitly.
A launch plan with decision points
A list of steps, required documents, dependencies and responsible parties. You will see what to do before the first contract, what can run in parallel and which results should precede increased investment.
Prepare the documents
What data is needed for a useful calculation?
You provide
- Product or service, price list, target customer and current sales countries
- Cost of goods or services, average transaction value, margin and available sales data
- Planned locations in Serbia, budget and preferred launch date
- For goods: composition, purpose, country of origin, supplier and existing certificates
- For an existing company: business structure, team and planned international payments
We prepare and arrange
- A brief with questions, research boundaries and the result format
- Market and competitor map with sources and verification dates
- Comparison of suitable scenarios and cost calculations using agreed inputs
- A register of legal and operational tasks, launch plan and discussion of findings with you
Sequence and timeframes
From your question to a launch decision
Define the decision that is needed
Rather than “study all of Serbia”, we will assess a specific product, city or sales channel. At the start, we will determine which answers affect your investment and which materials you will receive.
Gather and verify the facts
We will compare competitor offerings, available market data and operating requirements. If interviews, paid databases or a specialist are needed, we will specify their cost and role in advance.
Compare scenarios using your figures
We will assemble costs and sales assumptions. We will show how results change with different rent, prices, team size or sales channels and which figures need practical validation.
Deliver the plan and priorities
We will discuss findings, risks and the sequence of actions with you. Implementation — registration, contracts, finding premises or partners — can be arranged as a separate stage if needed.
Around 2 weeks
For an initial analytical project with an agreed depth. The starting point is receipt of the input data and approval of the questions, not merely submitting an enquiry.
Implementation is separate
Registration, banking, licences, rent, supplies and hiring have their own timeframes. We will show their sequence and dependencies in the launch plan for your scenario.
The estimate applies to a limited study of one niche with inputs ready. Required interviews, sector opinions and partner checks change the calendar; the timeframe is fixed in the brief.
A clear scope of support
Research and launch have separate budgets
Serbian market entry strategy for your business
from 900 €
for an analytical project under an agreed brief
Review of the chosen niche, comparison of entry options, cost structure and a practical plan. The number of markets, products and competitors and the depth of financial and legal analysis will be agreed before starting.
Additional costs, if required
- Interviews, on-site checks and paid sector databases if needed
- Specialist opinions on licensing, taxes, customs and certification
- Search, negotiations and in-depth checks of specific partners
- Registration, government fees and actual launch costs are not included in the research price
There is no single government fee for preparing a strategy. Mandatory payments arise from the selected registration, permit or import steps. The budget will separate them from professional services, rent, equipment and working capital.
Before work begins
What we will establish before major commitments
What exactly will I receive from the project?
An agreed package: a competitor and customer map, comparison of entry scenarios, one-off and ongoing cost structure, requirements list and action plan. The depth of calculations and research will be fixed in the brief, so you will understand the result before work begins.
Can you check one idea without a large study?
Yes. For example, identify a service’s price range in Belgrade, compare a distributor with your own company or assess a sales outlet’s mandatory costs. We will narrow the question to the next decision and avoid adding sections that do not affect it.
How will you check demand if there are no sales yet?
We will first study offerings, prices, segments and available data. If that is insufficient, we will propose interviews or an offer test as a separate stage. We will not present competitors’ existence or interest expressed in conversation as confirmed sales; we will state what still needs checking.
Why do product documents and origin matter before launch?
They determine classification, import requirements, conformity evidence and applicable payments. Without this information, a general logistics and markup calculation may be useless. We will identify the checks your product needs and whom to involve before the first shipment.
Does €900 include opening a DOO and finding partners?
No, the starting price covers research and the plan. Registration, banking support, counterparty search and checks are agreed as separate tasks. The proposal will show what the project includes and what the next stages cost.
Can I ask you to handle the launch after research?
Yes. Based on the chosen scenario, we will prepare an implementation plan and involve specialists in registration, accounting, contracts, rent and other necessary tasks. You will retain a clear sequence of actions and coordination in English.
Typical situations
Which decisions the research helps you make
Typical situations: we build the research around your product, customer and specific investment decision.
Typical situationYou have a product — will there be demand in Serbia?You want to enter the market but do not yet know the local buyers, price levels or competitive conditions.See the action plan
What we will do
- Identify target segments and their selection criteria
- Study competitors’ offerings and sales channels
- Prepare launch scenarios with costs and testable hypotheses
What you receiveA market map and test-launch scenario with a budget, priorities and assessment criteria.
Get a plan for my task Typical situationYou need to choose a market presence modelYou are comparing your own company, partner-led sales and other operating models. You want to understand the economics before opening and hiring a team.See the action plan
What we will do
- Compare models against your product and resources
- Assess the necessary processes, partners and costs
- Plan the sequence of hypothesis testing and launch
What you receiveA comparison of entry options and a staged action plan for the selected model.
Get a plan for my task RICS in practice
Client case studies
Each case includes the task, the team's work and supporting material.
Stories: 3
Business · DOO registration
Registering a DOO for wholesale trade
TaskSet up a company in Serbia for the wholesale trade of building materials.
ResultThe DOO was registered, with its business activity entered in the APR register.
Evidence of the resultOpen the case to view the document
Company and accounting
Company formation and support with bank compliance
TaskOpen a company in Serbia and understand the accounting and banking requirements.
Outcome described in the reviewThe client appreciated the organisation of the business launch and the opportunity to reduce the number of trips.
Hey_?Google Maps review
Business registration
Business registration with an accountant in place
TaskRegister a business in Serbia and organise the initial related tasks.
Outcome described in the reviewThe business was registered. The client received an APR extract and help organising the next steps.
ViorikaGoogle Maps review
Next step
Get a plan and quote
for your circumstances
Tell us what you want to sell, to whom, in which city and the budget you are considering. We will propose the research questions, deliverables, timeframe and project price.
Personal planScope and price of servicesIn EnglishEstimated timeframes